At Digitox, we help brands show up where it counts, in culture, in conversations, and in the moments that shape perception.

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Recently, we worked closely with Perfumes of Arabia London to land them a prime sponsorship spot at the 14th National Reality TV Awards, which took place on 30 July 2025 at Porchester Hall. It was more than just a logo placement, it was a chance to align the brand with one of the UK’s most culturally relevant events.

With stars from The Apprentice, Love Island, and other major shows in attendance, the NRTA was a perfect setting for a luxury fragrance brand looking to tap into the lifestyle space and boost its profile with an audience that values both style and story.

We took care of the entire partnership, from brokering the sponsorship to managing the creative execution. That meant delivering everything from visuals and on-site branding to social coverage and product placement, ensuring Perfumes of Arabia stood out in all the right ways.

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The goal wasn’t just visibility, but meaningful connection. We positioned the brand to engage directly with high-profile guests and media, driving conversation and curiosity well beyond the event itself.

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The Results

Perfumes of Arabia gained visibility across red carpet interviews, social media tags, and event content. The official NRTA announcement alone pulled in over 38,700 views. On Instagram, both @nationalrealitytvawards and @perfumesofarabialondon saw strong engagement, helped by a surge in hashtags like #NRTA2025 and #NationalRealityTVAwards.

From the red carpet to the gift bags, the brand was everywhere, and intentionally so. It was the kind of presence that sparks interest and starts new conversations, both online and in person.

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A Well-Deserved Win

A big congratulations to #TheApprentice on taking home Best Business Show, a brilliant highlight of the evening and a fitting tie-in with the entrepreneurial spirit of Perfumes of Arabia.

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A Bigger Brand Story

This wasn’t just a one-off win. It’s part of a longer journey we’re building with Perfumes of Arabia, one that blends paid media, content, events, and PR into a brand strategy designed for real traction.

Whether it’s through a social campaign or a sponsorship activation, our focus at Digitox is always the same: helping brands show up where they belong and making sure people remember them when they do.

For luxury, DTC, or fragrance brands looking to elevate their presence, we’d love to help make your next moment one that matters.

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📩 Email us at hello@digitox.online or follow us for more brand success stories.

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