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Email & CRM
Maya
May 9

Klaviyo Flows vs Campaigns: Why Flows Should Generate 40% of Your Email Revenue

Flows generate 18x more revenue per send than campaigns, yet most Shopify brands sit at 10-20% from flows. Here's why the gap exists and how to close it.

Email Marketing
Maya
May 8

The 5 Klaviyo Flows Every Fashion Brand Needs Before Running Ads

Before you spend on paid ads, build these five Klaviyo flows. They drive 41% of email revenue from just 5% of sends. Here's the architecture, flow by flow.

Perfume
Ermir Shkalla
Apr 30

Sunnamusk’s Abid Ambre Featured in British GQ

Sunnamusk’s Abid Ambre was recently featured in British GQ’s fragrance guide, with the product image captured by Digitox used within the article. A small but meaningful example of how strong product imagery can support a brand across ecommerce, editorial and PR.

Digital
Ermir Shkalla
Oct 24

TikTok Shop and the Creator Economy

TikTok is no longer just a space for trends it’s now driving real sales. With creators leading the way, social commerce is reshaping how UK consumers discover, trust and buy from brands.

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