Client Portfolio: Boy London

eCommerce and Content Creation

Boy London is an iconic British fashion brand with a rebellious spirit and rich legacy in youth subculture. Digitox worked with the brand to modernise their digital presence by refining the eCommerce experience and elevating content output to better connect with a global, style-conscious audience.‍

‍

eCommerce‍

We partnered with Boy London to restructure their Shopify storefront with a focus on improving mobile usability, navigation logic, and conversion flow. Our team conducted a comprehensive CRO and UX audit, introducing key improvements across site speed, product discovery, and checkout optimisation. We also led creative input on redesigning critical pages to match the brand’s bold aesthetic while prioritising user-centric functionality.

• 35% faster average load time
• 22% increase in conversion rate post-launch
• 17% reduction in bounce rate on mobile

‍

Content Creation

Digitox took ownership of the content strategy and execution for Boy London’s eCommerce and digital channels. This included managing end-to-end production, from concept development and casting to styling, direction, and editing. We developed seasonal creative frameworks to maintain consistency across product listings, digital campaigns, email marketing, and paid ads. Our studio produced high-quality eCommerce photography and video, capturing Boy London’s edgy DNA while optimising for conversion. For campaign and social content, we adopted a fast-paced, Gen-Z-first visual approach, mixing street-cast models, cinematic lighting, and motion-first assets.

‍

• 200+ SKUs shot and edited across core and seasonal collections
• 48% increase in product page engagement
• 2.6× higher interaction rate on social content (vs. previous quarter)
• Creative assets drove a 3.9% CTR from Meta Ads, above industry average

‍

Through a reinvigorated eCommerce journey and visually driven brand storytelling, we helped Boy London evolve their digital expression by creating a more compelling, shoppable, and culturally relevant experience.