Client Portfolio: Perfumes of Arabia London

Full-Service Digital & Creative Partnership‍

Perfumes of Arabia London is a luxury fragrance house known for its rich, oud-based scents and elegant brand identity. Since partnering with the brand, Digitox has provided an end-to-end digital and creative service offering, driving growth across eCommerce, performance marketing, and content.

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Email Marketing & CRM‍

We manage all Klaviyo email campaigns, flows, segmentation, and reporting to maximise customer retention and lifetime value.

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• 28% of total revenue driven by email
• Automated flows contributing 65% of email-attributed revenue
• List growth of 140% in 12 months
  

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Content Photography & Creative Direction‍

We have delivered studio and lifestyle product photography for eCommerce, social media, and campaigns. Our direction ensures a premium visual standard across all customer-facing touchpoints. Content is optimised for CRO and brand storytelling, including new product launches, seasonal promotions, and bestsellers.

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Paid Media Strategy ‍

Digitox oversees the full paid media strategy across Meta and Google Ads, including budgeting, creative, and optimisation.

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• 3.9x blended ROAS
• 71% increase in purchase volume
• 24% drop in cost per acquisition (CPA)

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We continue to scale profitable campaigns across prospecting and retargeting funnels while adapting messaging for key sales periods such as Ramadan, Eid, and Black Friday.

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Ecommerce Management ‍

We manage all areas of the Shopify store and support retail operations through POS integration. This includes product updates, landing page design, CRO implementation, on-site merchandising, offer setup, and reporting.

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• 2x increase in AOV through bundling and upsells
• 30% faster checkout time with optimised cart flow
• Seamless syncing between online and in-store stock

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Videography & Production‍

As part of the brand relaunch, we produced a high-impact campaign video in Dubai, capturing the essence of the new identity. The ad has been used across Meta, website, email, and retail screens, supporting a successful repositioning.

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Graphic Design & Digital Assets‍

We handle all design requirements, from affiliate and influencer banners to promotional graphics, packaging visuals, and retail POS. Every asset is created with consistency and conversion in mind, aligned with brand guidelines and campaign goals.‍

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Social Media Management‍

Digitox manages all brand channels, including Instagram, TikTok, Facebook, and YouTube. We plan, produce, and publish content weekly, ensuring a blend of product storytelling, user engagement, and trend-relevant formats.

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• 4x increase in Instagram engagement rate
• 1.5x growth in TikTok followers within 6 months

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Our partnership continues to scale Perfumes of Arabia’s presence across both digital and retail channels, combining data, creativity, and strategy to build a leading fragrance brand in the UK and beyond.