Client Portfolio: Sunnamusk

CRM Strategy and  Content Creation

Sunnamusk is an established British fragrance house known for its rich oud blends and loyal customer base. Digitox partnered with the brand to strengthen their customer lifecycle through data-led CRM and elevate their digital presence with premium visual content across eCommerce and campaign platforms.

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CRM Strategy & Execution ‍

We designed and executed a full retention and lifecycle strategy within Klaviyo, from welcome and post-purchase flows to loyalty, winback, and product-specific automations. Each touchpoint is built with strategic segmentation, creative testing, and performance tracking to drive long-term customer value.

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• 30% of total online revenue attributed to email
• Flows contribute 70% of Klaviyo-attributed revenue
• 2.4x increase in email-driven repeat purchases
• 135% YoY growth in subscriber base via integrated pop-ups and forms
• 20%+ average open rates across all campaigns, peaking at 36% for seasonal offers

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Content Creation for eCommerce & Campaign

Digitox led multiple studio shoots for Sunnamusk throughout the last fews years, producing content for both evergreen product pages and seasonal promotional campaigns. Our work included high-resolution product photography, lifestyle imagery, and collection banners.

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• 50+ SKUs photographed and optimised for PDPs
• 31% uplift in PDP conversions following updated content rollout
• Seasonal campaign shoots contributed to a 40% increase in email click-through rates
• Visual content across homepage and category banners supported a 25% boost in site engagement during peak trading

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Our continued collaboration helped Sunnamusk elevate its customer experience; through intelligent CRM strategy and compelling visual content designed to drive performance and brand equity across all digital channels.