Client Portfolio: TLC Sport

Content Creation‍

TLC Sport is a heritage activewear brand known for combining innovation, comfort, and flattering fits for women of all shapes and sizes. To support their ongoing growth and brand evolution, Digitox partnered with TLC Sport to deliver high-impact content across eCommerce and campaign channels, both in studio and on location.‍

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Content Creation‍

Digitox produced a series of shoots tailored to TLC Sport’s core and seasonal collections, focusing on dynamic, performance-led visuals that showcased fit, function, and style. Our team managed end-to-end production, from casting and shoot planning to art direction and editing, capturing a diverse range of assets across eCommerce, social, and campaign needs.

We executed both studio and location shoots to highlight the brand’s versatility, shooting in active lifestyle environments to bring movement and energy into the creative while maintaining consistency across all touchpoints.

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• 110+ product and lifestyle assets created across multiple drops
• 2x increase in PDP conversion rate with refreshed visual content
• Images published in Metro, Daily Mail, Women's Running.

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By delivering high-quality, conversion-driven content, Digitox helped TLC Sport refresh their digital presence and better connect with their audience, empowering confident movement through elevated visual storytelling.