Last month, we had the chance to attend K:LDN as a Klaviyo Partner, and it left a lasting impact on how we think about lifecycle marketing.

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The day kicked off with a powerful keynote from Klaviyo’s CEO, Andrew Bialecki, who introduced some of the platform’s most exciting upcoming features. The new multi-language support will make it easier than ever for brands to communicate globally and personally. And the WhatsApp integration adds another meaningful layer to omnichannel marketing, helping businesses have real-time, two-way conversations with their customers where they’re most active.

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One of the most memorable sessions was led by Rory Sutherland, who spoke about how consumers really make decisions. He challenged the idea that customers buy based on logic and instead showed how behaviour, perception, and context play a far bigger role. It was a powerful reminder that strategy rooted in human insight will always outperform a purely tactical approach.

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At Digitox, this message couldn’t have come at a better time. We’re already evolving how we work with clients—putting more focus on strategy, journey design, and long-term value. The tools Klaviyo is rolling out make that even more possible, but it’s the thinking behind the tools that really drives results.

K:LDN wasn’t just about learning what’s new. It was about rethinking what’s next. And we’re excited to bring that thinking into the campaigns and strategies we build moving forward.