.png)
Sunnamusk’s Abid Ambre was recently featured in British GQ’s fragrance guide, with the product image captured by Digitox used within the article. A small but meaningful example of how strong product imagery can support a brand across ecommerce, editorial and PR.
Sunnamusk’s Abid Ambre was recently featured in British GQ’s online fragrance guide, “56 fragrances that’ll make you smell like you’re famous.” The fragrance appeared as part of a wider editorial roundup, sitting alongside a curated selection of scents from across the industry.
For us at Digitox, it was a proud moment to see the Abid Ambre product image we captured used within the feature. It was one product image within a larger article, but that is exactly why it stood out to us. Strong content does not always need to be the centre of the story to have value. Sometimes, it quietly supports the way a brand shows up in the right places.
Sunnamusk has built a recognisable name in the fragrance space, combining Middle Eastern perfume influences with a modern retail and ecommerce presence. Seeing Abid Ambre included in British GQ is a strong moment for the brand, placing the fragrance in front of a wider audience and reinforcing the importance of having product assets that feel clean, premium and ready for editorial use.
Product photography is often seen as something to simply get done. Images are needed for the product page, a few crops are created for social, and maybe a banner is made for the website. But in reality, the same image can end up working much harder than expected.
A well-created product image can support a product page, an email campaign, a paid ad, a retail deck, a PR opportunity or an editorial feature. For fragrance brands, this matters even more because customers cannot experience the scent through a screen. The image has to help carry the feeling of the product. It needs to suggest quality, mood and trust before someone ever reads the notes.
This feature is a simple reminder that ecommerce content can travel further than the place it was first created for. A product image might start as an asset for a website or campaign, but when it is created properly, it can be used across multiple touchpoints without feeling out of place.
That is why we approach shoots with more than one channel in mind. The aim is not just to create content for today’s post or tomorrow’s email. It is to create assets that can keep supporting the brand over time, whether that is across ecommerce, paid media, email marketing, PR or wider brand storytelling.
Seeing one of our product images used in British GQ was a small but meaningful reminder of why the details matter. It was not about making a big claim from a small placement. It was about recognising how the right creative asset can support a brand when the opportunity appears.
At Digitox, we support ecommerce brands across creative, content, paid media, email marketing, website strategy and digital growth. With Sunnamusk, our work has included helping the brand present its products in a way that feels polished, consistent and commercially useful across different touchpoints.
Good content has a longer life than most brands realise. It can support the website, the campaign, the customer journey and sometimes, the editorial moment too. That is the real value of creating content with purpose. It gives a brand more ways to show up properly, whether that is on a product page, in an email, through paid media or within a wider editorial feature.
