Digital Product

How To

ECOMMERCE

A practical Shopify and CRO playbook for DTC brands. Audit your store, fix conversion leaks and build an ecommerce system that actually converts.

Interactive HTML playbook
7 core modules
52-point checklist
DTC ecommerce focus
Package

One-time purchase. You receive the interactive HTML playbook after checkout.

£

49

GBP

Shopify CRO Audit

ICE Testing Framework

Conversion Optimisation

ICE framework and A/B testing

Built for Shopify stores

Get Access →
After checkout you receive instant access to the interactive HTML playbook.
01

Audit

GA4, heatmaps and funnel benchmarks.

02

Product Pages

PDP anatomy and conversion copy framework.

03

Checkout

Friction removal, Shop Pay and mobile optimisation.

04

Testing

ICE framework, A/B testing and hypothesis process.

Overview

Most Shopify stores leak revenue every day. How To Ecommerce is a practical CRO playbook built by Digitox for DTC brands running on Shopify, covering how to audit your store, identify where revenue is being lost and prioritise the fixes that move conversion rate the most.

Post-purchase experience

What you unlock

after checkout.

The moment you check out, the full interactive playbook opens up. Structured, practical and built to work through section by section.

01

Interactive playbook access

You land on a protected HTML page with clear navigation and structured sections.

02

Section-by-section learning

Each module explains what to review, why it matters and how it improves your account.

03

Practical implementation checklist

Work through clear actions instead of just reading theory.

7
Modules
52
Checklist points
HTML
Interactive format
Get access
Build a cleaner

ecommerce

system.

Buy the playbook, open the interactive post-purchase page and work through the system section by section.

Get Access →
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