BATALA

Client Portfolio: Batala

eCommerce and Content Creation‍

Batala is a UK-based activewear brand built on performance, style, and everyday functionality. As a rising name in the fitness and lifestyle space, Batala partnered with Digitox to develop a premium digital presence, from launching a high-performing eCommerce store to producing bold, on-brand content and scaling customer acquisition through Meta and Klaviyo.‍

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eCommerce‍

We worked with Batala to redesign and develop their Shopify storefront, focusing on speed, conversion, and a seamless mobile-first user experience. Our team led a full CRO and UX overhaul, improving product discovery, streamlining cart flows, and implementing upsell opportunities. The result was a sleek, high-converting site tailored to modern activewear consumers.

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• 42% increase in sitewide conversion rate
• 2× growth in monthly website traffic
• Optimised cart flow and AOV-boosting upsell modules‍

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Content Creation‍

Digitox took full creative ownership of Batala's content, delivering a visual identity that balanced strength, movement, and style. From pre-production and model casting to art direction and execution, we produced premium content across seasonal shoots, eCommerce, and digital campaigns. Final assets were used across the site, email, and social ads to ensure consistency and brand impact.

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• 50+ product and lifestyle assets delivered
• 38% uplift in email-attributed revenue (via Klaviyo)
• 3.4% CTR across Meta Ads, above industry average

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Through a performance-led eCommerce journey and a bold content strategy, Digitox helped Batala strengthen its position in a competitive market, blending functionality with aspiration to convert clicks into loyal customers.

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